"Amazon has established a really strong position there, and voice is the interface for that environment. “Historically, the home market has been driven by smartphones," Boom says. You can also scroll to Link Music Services under Activity on the Home. After a decade of tech companies rallying around a “mobile first” mentality, Amazon’s one-two punch of music and Alexa is focusing on "home-first." On the Amazon Alexa app, tap Play > Settings (Gear) > Link New Service. The greater goal is redefining the way we listen to music in our homes. Once enabled, Car Mode is divided into two sections. Echo Auto connects to the Alexa app on your phone using your existing data plan and plays through your car’s speakers via Bluetooth connection or Aux input. Spotify and Apple Music have around 30 million songs each, and one would assume Amazon is trying to match that reach.īut Amazon’s aim isn’t just putting a dent in Spotify or Apple Music-even though the combination of a lot of music for a lower price with deep Alexa integration could help make that happen. Car Mode is a simplified version of Amazon Music’s interface, featuring larger buttons, suggested playlists and albums, and easy access to Alexa. Echo Auto is designed to enable Alexa hands-free features, such as play music, make calls, answer text messages and more for cars that dont have a voice assistant built-in. For an extra $4 to $8 a month, Prime subscribers get access to the Music Unlimited catalog, which is at least 10 times bigger.Īmazon won’t offer a more-specific number than Music Unlimited having “tens of millions of songs,” but it’s a mammoth leap forward. To start a 30-day free trial, open the Amazon Music app and navigate to the Profile Settings icon & select Try Amazon Music Unlimited. Enjoy 90 million songs, always ad-free and on-demand. Amazon Prime Music lives on, giving Prime members the ability to stream a couple million songs as part of their Prime subscription. Play your favourite music hands-free with innovative voice controls powered by Alexa. Music Unlimited also won’t replace Amazon Prime Music altogether. It’s a decent extra for Prime subscribers, but it offers a fraction of the music the major streaming services do. A couple of years ago, Amazon Prime Music launched, and it has about two million songs on demand. It helps that Amazon makes it easy to stream Amazon Music through an Alexa-enabled speaker. This isn’t Amazon’s first stab at a streaming-music service, but it’s certainly its most ambitious and compelling effort.
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